Eric Zhu | Product Design Lead

A product design leader with 10+ years shaping fintech, health tech, and AI products. I build design systems, scale teams, and stay hands-on in craft — pairing strategy with execution to deliver measurable impact across tens of thousands of users.

ericz0912@gmail.com

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0406991589

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Experience

Macquarie Bank ↗

Product Design Lead

Sep 2023 – Present

Seamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.

Senior UX Designer

Jul 2021 – Sep 2023

Redesigned home loan origination flow, lifting online completion 88% and improving conversion +50% from lead to settlement.
Lifted conversion from lead to settlement 6 % → 9 % (+50 %) while reducing average handle time ‑40 %.
Boosted ID‑check completion 10 % → 79 % and document‑upload engagement 15 % → 38 %.
Showed how design decisions directly lifted revenue and efficiency, making UX central to business outcomes.

Spottr ↗

Co-founder & Product Designer

Founded an AI-powered app that unpacks ingredient labels for food and cosmetics.
Designed and launched iOS MVP with OCR, translation, and ingredient-highlighting features.
Built ingredient knowledge base and UX framework for plain-language explanations.
Drove early growth through App Store launch, testing, and content strategy.

Helfie.AI ↗

Product Design Lead

Mar 2022 – Aug 2023

First design hire for an AI health platform offering skin‑cancer screening via mobile.
Crafted the product vision, brand and end‑to‑end UX for web & iOS/Android MVPs.
Built design practice from zero: design system, research ops, rapid experiment loops, and hired/mentored 3 designers.
Work directly contributed to successful Series A raise by demonstrating design’s role in trust, usability, and adoption.

Medibank ↗

Native Platform Design Lead

Jul 2020 – Jul 2021

Established Helix design system (150+ components) spanning web & native; reduced duplicate UI debt ‑60 %.
Oversaw UX/UI benchmarking and drove design‑ops roadmap (tokens, linting, accessibility).

Senior UX Designer

Jun 2018 – Jul 2020

Led full redesign of My Medibank app; App Store rating 1.7 → 4.7 (top‑rated AU insurance app).
Cut design‑dev cycle 4 → 2 weeks via high‑fidelity prototypes and design QA.

ANZ ↗

Senior UX Designer

un 2017 – May 2018

Designed new SME onboarding flow; lifted digital activation +22 % in first quarter.

AusPost ↗

Product Designer

May 2016 – Jun 2017

Shipped parcel‑tracking web features that improved first‑time delivery rate.
Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.

Skills

Impact & Outcomes

Lifted home loan origination conversion +50%, doubled sales productivity, NPS to 84
MyMedibank app redesign → App Store rating 1.7 → 4.7
Design leadership contributed to Helfie’s Series A raise

Systems & Scale

Established multi-platform design systems (150+ components)
Embedded accessibility, tokens, and QA workflows into delivery
Reduced duplicate UI debt by 60% through systemic design alignment

AI & Enmerging tech

AI product design (Spottr, Helfie, Macquarie AI Guild)
Designing internal AI agents & workflows
Trust, transparency & explainability in AI UX
No-code & automation prototyping (Figma, GPT, Claude)

Design Leadership & Strategy

Built and scaled design practices
Facilitated discovery and experiment-driven delivery across product squads
Defined design strategy to align with business OKRs and customer outcomes

Education

University of Melbourne

Master of Architecture

M.Arch

ericz0912@gmail.com

↗

0406991589

↗

Experience

Macquarie Bank ↗

Product Design Lead

Sep 2023 – Present

Set design strategy for digital origination across personal & business banking, balancing regulatory complexity with customer experience.
Remain hands‑on across the full end‑to‑end design lifecycle and mentor peers through weekly craft reviews and pairing.
Run weekly design critiques, assisting Director of Design running a team of 15 designers and coach product squads on discovery practices.
Drive product discovery for account‑opening and onboarding journeys used by 1 M+ customers.

Senior UX Designer

Jul 2021 – Sep 2023

Redesigned home loan origination flow, lifting online completion 88% and improving conversion +50% from lead to settlement.
Lifted conversion from lead to settlement 6 % → 9 % (+50 %) while reducing average handle time ‑40 %.
Boosted ID‑check completion 10 % → 79 % and document‑upload engagement 15 % → 38 %.
Showed how design decisions directly lifted revenue and efficiency, making UX central to business outcomes.

Spottr ↗

Co-founder & Product Designer

Dec 2024 – Present

Founded an AI-powered app that unpacks ingredient labels for food and cosmetics.
Designed and launched iOS MVP with OCR, translation, and ingredient-highlighting features.
Built ingredient knowledge base and UX framework for plain-language explanations.
Drove early growth through App Store launch, testing, and content strategy.

Helfie.AI ↗

Product Design Lead

Mar 2022 – Aug 2023

First design hire for an AI health platform offering skin‑cancer screening via mobile.
Crafted the product vision, brand and end‑to‑end UX for web & iOS/Android MVPs.
Built design practice from zero: design system, research ops, rapid experiment loops, and hired/mentored 3 designers.
Work directly contributed to successful Series A raise by demonstrating design’s role in trust, usability, and adoption.

Medibank ↗

Native Platform Design Lead

Jul 2020 – Jul 2021

Established Helix design system (150+ components) spanning web & native; reduced duplicate UI debt ‑60 %.
Oversaw UX/UI benchmarking and drove design‑ops roadmap (tokens, linting, accessibility).

Senior UX Designer

Jun 2018 – Jul 2020

Led full redesign of My Medibank app; App Store rating 1.7 → 4.7 (top‑rated AU insurance app).
Cut design‑dev cycle 4 → 2 weeks via high‑fidelity prototypes and design QA.

ANZ ↗

Senior UX Designer

un 2017 – May 2018

Designed new SME onboarding flow; lifted digital activation +22 % in first quarter.

AusPost ↗

Product Designer

May 2016 – Jun 2017

Shipped parcel‑tracking web features that improved first‑time delivery rate.
Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.

Skills

Design Leadership & Strategy

Built and scaled design practices
Facilitated discovery and experiment-driven delivery across product squads
Defined design strategy to align with business OKRs and customer outcomes

AI & Emerging tech

Designed AI-driven onboarding flows, cutting time from days → hours
Co-led Macquarie AI Guild, prototyping internal AI agents for UX workflows
Launched Spottr, an AI-powered ingredient label app balancing clarity with trust

Systems & Scale

Established multi-platform design systems (150+ components)
Embedded accessibility, tokens, and QA workflows into delivery
Reduced duplicate UI debt by 60% through systemic design alignment

Impact & Outcomes

Lifted home loan origination conversion +50%, doubled sales productivity, NPS to 84
MyMedibank app redesign → App Store rating 1.7 → 4.7
Design leadership contributed to Helfie’s Series A raise